Taco Bell’s Drive-Thru Diet


The new sensation to hit the airwaves and televisions across America is Taco Bell’s new attempt at offering it’s own “diet” plan.  The items are found on the “Fresco” menu, and contain 9 grams of fat or less.  Unfortunately, so many people are misinformed and assume eating less fat means gaining less weight.  (I’m sure Taco Bell and their marketers are well aware of this).  Sadly however, it just doesn’t work like that.  Taco Bell is touting the story of  Christine Doughtery, a woman who supposedly lost 54 pounds by choosing Fresco items and “making other sensible choices”. 

How much of that was Fresco and how much was due to “sensible choices”? Let’s put it this way: The most notable difference between the regular and the Fresco tacos is replacement cheese with salsa. (For a little perspective, there are 100 calories in an ounce of Mexican-style shredded cheese, and about 10 calories for your typical salsa)

This doesn’t make for a huge caloric difference between the Fresco menu items and their “regular” counterparts. The Crunchy Taco Supreme is 200 calories; the Fresco version cuts that to 150. The Fresco burrito supreme with steak keeps it at 330 calories, while the normal version hits 380. That 50-calorie cut doesn’t even come close to cutting the 500 calories Christine said she dropped from her diet each day.  

Let’s be real people.  Do we honestly believe eating Taco Bell alone is going to make us skinny?  Taco Bell is a corporation whose purpose is to turn a profit.  They know they can cash in on naivety and lack of knowledge concerning proper nutrition.  Millions will fall for their scam and I’m sure they’ll make a ton of money…just don’t let yourself be one of the many who will undoubtedly be duped.


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